Better Virtual Trade Show Sponsorship – Negotiating your participation (Part 2)

April 14, 2009

This is part two of my series of 5 blog posts, one each day of this week, focusing on how to improve your lead generation and branding efforts during a virtual trade show. These posts should benefit sponsors of these types of events.   These are thoughts I had after sponsoring many virtual trade shows [...]

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Better Virtual Trade Show Sponsorship – Booth Content (Part 1)

April 13, 2009

  This week I am going to do a series of 5 blog posts, one each day of the week, focusing on how to improve your lead generation and branding efforts during a virtual trade show. These posts should benefit sponsors of these types of events.   These are thoughts I had after sponsoring many [...]

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Using Marketing Automation and CRM tools for Public Relations Management

April 8, 2009

Press and analyst contact lists tracked in your marketing automation system allow you to view when media is visiting your website, reading your emails, or clicking through on your social media links.  This can be a very valuable tool for corporate communications because it will help you priorities your press follow-ups and will help you [...]

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10 ‘extra’ responsibilities you have as a Marketer

April 8, 2009

Marketers have responsibilities broader than their typical job description. While you may not do all the things listed below, it’s likely you will do some. Read below to know what to expect, and to be prepared to help. It’s the tasks below that allow you to give 10% more than the typical 100% and to [...]

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Quick Tips to Attending a Virtual Trade Show

April 1, 2009

Since today MarketingProfs is holding a Virtual Trade Show, I thought I would post some quick tips on how to participate if this is your first time. Fitting it into your day: First, log in, watch the intro, and get a feel for the event. Check around and see what is of interest. I open [...]

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TweetROI – ROI in 140 characters

April 1, 2009

TweetROI is a creative concept from search engine marketing know-it-all (okay, well most) @BrianCarter and friends. It is a site trying to provide ROI to both sides of the fence- those who tweet and those who are trying to promote on Twitter. ROI for Tweeters: The concept around TweetROI is to give people who are [...]

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