Heard on Twitter – Marketing Automation- March 20

So, I’m continuing my weekly update on what happened in Marketing Automation in Tweets this week. I got a few emails from people who said this was useful, as it’s very hard to keep up with everything that is posted on Twitter. Here goes…

mikepilcher: Part 2 of 4 of Nuturing – “This does not have to be so hard” http://blog.marketbright.com/

demandgenx: Love the new Engage B2B (form. Vtrenz) rebrand-were everywhere @ MSherpa event! Such a solid product-great choice for us over Eloqua/Marketo

silverpop: Twitter bio analysis: “Marketers” top users; Marketing top subject http://ow.ly/14Kg

onsaas: HEADLINE: Marketo Celebrates One-Year Anniversary With 160th Customer Win – http://www.msnbc.msn.com/id/29751777/

regisasso: Good article by Phil Fernandez,Marketo on SandHill.com on mrktg & sales alignment-the last productivity frontier.http://tinyurl.com/d7jbow

vizeboogie RT @mailchimp: what makes a good open rate depends a lot on your industry. Here are some stats – http://eepurl.com/Cws

AdamBlitzer RT @jepc: Lead Management Automation Systems compared with ESPs, Web Analytics, WCM, Landing Pages & Search Marketing: http://hub.tm/?LOEVG

funnelholic: The 3 lead gen metrics that matter. Lots of action on this post, not much from twitter-Come fly with me on this one. http://ping.fm/1OUOM

draab: Just received first printed copies of my new book Marketing Performance Measurement Toolkit. Details at http://bit.ly/13Y0F

draab: Just added Neolane entry to Raab Guide to Demand Generation Systems www.raabguide.com

From Eloqua/Steve Woods/Eloqua Artisan Blog:

• Register for this free webcast on 3/25 and learn how hosting virtual events can help you quadruple your leads. http://tinyurl.com/d59o5z
• Today’s Marketing Insight: 5 Web Metrics for Search Marketing Spend http://tinyurl.com/cfntyq
• The Eloqua Artisan @stevewoods discusses “Most Recent Campaigns as Source of Insight” http://tinyurl.com/cvruoe
• Social Networks Overtaking Email — @andreyee discusses the implications http://tinyurl.com/dzk3kx
• Thinking of Delving into Twitter with Your Brand? Some ideas to help you get started: http://tinyurl.com/ah8mbe
• Interested in learning more about lead scoring? Check out @stevewoods latest Digital Body Language blog post http://tinyurl.com/djflwe
• jill_rowley: Quick tip to make a “Tweet This link” on Eloqua Artisan blog – http://tinyurl.com/cj7uvf
• stevewoods: Why hiring sales reps to increase sales is like buying a new putter to improve your overall golf game – http://is.gd/nUum
• mikemacfarlane: Eloqua Tip – have a complex program with lots of variables? Set up error steps with notifications and then view their path through the prog.
• maryannmckinnon: Populating Eloqua’s new Customer Central. Talk to your CSM if you’re interested in the BETA.

I actually think there were some more Eloqua posts from their various blogs, but I didn’t see tweets about them.

From Hubspot:

• Inbound Marketing Lessons from Phish http://tinyurl.com/c6zdlc
• HubSpot Creates its Own March Madness http://tinyurl.com/bsof7t
• HubSpot TV – Stick with High ROI Marketing http://tinyurl.com/bwa6gv
• The Secret of Analytical Marketing: Obsess Over Experiments, Not Data http://tinyurl.com/cp973z
• Mike Volpe to Present Webcast at BrightTALK Inbound Marketing Summit http://tinyurl.com/djlu6h
• Is Your Online Marketing Strategy All Tweet and No Meat? http://tinyurl.com/dekxk7
• Bio Characteristics of Twitter Power Users http://tinyurl.com/cutfw4
• SXSW Interviews Part One: Useful Tips from Internet Rock Stars http://tinyurl.com/dekrjt

And, I thought I’d throw in some ExactTarget News since they put out some cool stuff this week:

thecrmbook: Microsoft – ExactTarget alliance announced http://biz.yahoo.com/prnews/090317/sf84713.html

prnews: ExactTarget Releases One-to-One Field Guides to Help Marketers Build Better Integrate http://tinyurl.com/cyezja

prnews: ExactTarget Launches Nationwide Tour To Promote Excellence In Emarketing http://tinyurl.com/d5rc3e

stefaneyram: @theeMailcompany Greatest email event? 2008 ExactTarget Connections user conference http://is.gd/nU5G

This week Demandbase and Marketo held a great webinar on Best Practices in B2B marketing.  If you missed it I’d try to catch the recording.  Next week, Marketbright is putting on a webinar with Google Adwords, Eloqua will be hosting two, one on Social Media and one on Demand Generation.  Jon Miller of Marketo will also be conducting a webinar on how Marketo uses their own tool.

Don’t forget that Friday is Hubspot TV day.  This and a all the other Marketing Automation related events I could find are posted on the blog to the right in the Events column.

Tagged as: Digital Body Language, Eloqua, Google Adwords, Hubspot, Landing Page Optimization, Lead Nuturing, Lead Scoring, Marketing Analytics, Marketing Automation, Marketing Performance Measurement Toolkit, Marketingbright, Marketo