Heard on Twitter – Marketing Automation- March 13

Too busy preparing for SxSW to watch what’s going on in Marketing Automation?  Well, here is a summary of what happened over the past week, minus all the retweets, complaining, and information about breakfast by your favorites in Marketing Automation.  Oh, and if I missed something important, please just add a comment below. 

 

@Eloqua tweeted these topics (immediately followed by every Eloqua employee and customer retweeting):

 

• Today on the Digital Body Language blog @stevewoods provides 10 examples of assessing the buyer’s toolkit: http://tinyurl.com/cfp3fs
• Marketing Insights reports on Myths #3 & #4 in their Marketing ROI series http://marketinginsights.el…
• The Eloqua Artisan @stevewoods on “Getting Creative – Hidden Form Submits to Make Links Powerful” http://tinyurl.com/boo3jy
• I.B.I.S. Achieves Eloqua Certified Partner Status; Arms Microsoft CRM Customers with the “Power to Succeed” http://tinyurl.com/cq3dhb
• RT @stevewoods Case study on TriNet’s “sweet music” campaign – http://is.gd/mwWu
• What does marketing in a Web 2.0 world looks like? Check out the latest blog post from @andreyee and find out. http://tinyurl.com/and35s
• Read why @deliverability believes more email can equal less revenue http://tinyurl.com/apuvxz
• Some thought provoking ideas from @stevewoods about “Employees, Social Media, and Superstar Economics” http://tinyurl.com/cegy9u
• Green Marketing Campaigns — new ways to think about how to reduce, reuse and recycle. http://tinyurl.com/ceporc

 

Also, BtoB’s held a webcast on Digital Body Language with @Eloqua and @BulldogSolut.  I’m sure many live tweeted it if interested.  Also, I’m sure someone has a recording of it posted if you want to check it out.  

Here is the rest of what happened:

ActOnSoftware #emailmarketing Act-On Software has a 30 day trial. It’s an Email Marketing Tool – integrated with Salesforce & Webex: http://t.act-on.us/1 (and) @twitters Eloqua: very clunky, hard to use. Responsys: terrific enterprise solution, can’t go wrong. Act-On: nice solution for SMB

adamkmiec Measuring Marketing Effectiveness with Twitter (Part I) http://bit.ly/2ugImr <– you’ll like this from @robsaker

ArmanArami Love the new flash on Marketo’s homepage http://www.marketo.com

bhalligan HubSpot in the NYTimes today: http://tinyurl.com/ddqzby

chadhorenfeldt Eloqua tip: Upload your contact data through Eloqua first to pass to your CRM – Use Eloqua data cleansing/deduping tools. DM for info

ConversationAgeRead what @stevewoods teaches us about tracking inbound referrals http://tinyurl.com/czsxh7 (with a little help from Conversation Agent)

DavidDucic Automation key to b-to-b marketing, sales success http://tinyurl.com/ahzjlt

drabdhamid latest article in Ezine on Internet Marketing Automation @http://ezinearticles.com/?i…

EarthTimesPR Marketbright and Google Host Free Webinar on Google Adwords 101: Jump Start Your B2B Pay-Per-Click Campaigns http://tinyurl.com/cw2ma4

funnelholic 3 lead generation metrics that matter. (funnel-style) http://ping.fm/1OUOM

Geet_Dhillon Eloqua Users: Social Media Tracking – Inbound Referrals http://bit.ly/FOGdI

Geet_Dhillon Demand Generation: Lead Scoring – Caps and Buckets http://bit.ly/15QJf

Geet_Dhillon Email Marketing: Changes to permission rules in U.S future? http://bit.ly/6fnLS

HubSpot HubSpot Enables Lead Imports for All Customers http://tinyurl.com/arf9sp

idabarrie I need to remember to watch this B2B Landing Page Optimization Clinic from MarketingExperiments later: http://tinyurl.com/9yvlpr

jasondemandbase Doing a B2B marketing webinar next week with @marketo — check my blog for “behind the scenes” desc. of the content http://bit.ly/97Q7U

jasondemandbase really nice article about Demandbase at BtoB Online! “Analyzing Analytics 2.0″ http://bit.ly/17qcUj

jberkowitz  Marketing Metrics: The Hard and The Soft- http://is.gd/mMNZ. This is our approach to mktg automation.

jeffcohn Marketo might be the fastest growing marketing automation software company I have ever seen. #montconf

jill_rowley destinationCRM.com: Looking to Score http://tinyurl.com/dj9lnt via @ShareThis

jill_rowley great lunch with David Lewis, President of DemandGen – www.demandgen.com – they have an incredible lead scoring offering!!

jonmiller2Is Marketing Going to Perform Magic for Sales? New from Ventana Research http://bit.ly/b0HGy

mktquestions When can we expect Google to Google up a Eloqua, Loopfuse, Market2Lead, Pardot?: They ate urchin and that turned.. http://tinyurl.com/cbxyfb

mvolpe RT @rww – “Social Networking Now More Popular Than Email, Report Finds” http://hub.tm/?QYPPS

mikepilcher http://blog.marketbright.com/ – new thinking on Nurturing – interested to hear your comments

nivenor1 The Future of Marketing Automation and CRM 2.0 http://bit.ly/q3d6

OctopusJuice Imrpessive presentation from Eloqua.com – http://tinyurl.com/dhwn9e

returnpath Does it cost more to create great emails that your customers will love? Read Matt’s post then tell us what YOU think. http://ow.ly/N0S

Tagged as: Demandbase, DemandGen, Digital Body Language, Eloqua, Hidden Form Submits, Hubspot, InboundMarketer, Landing Page Optimization, Lead Scoring, MA, Maria Pergolino, Marketing Analytics, Marketing Automation, Marketingbright, Marketo, PPC Campaigns, Returnpath, Social media Tracking, Tracking Inbound Referrals, TriNet, Web 2.0