Heard on Twitter – Lead Generation and Marketing Automation – March 27

I changed up my weekly review a bit, trying to add in more about lead scoring, lead nurturing, and lead generation since it’s applicable to anyone using Marketing Automation (and since I’m reading those articles anyway).

Tweeted (and retweeted) by many:

• The Five Rules for Lead Generation http://bit.ly/dOp5T
• Here’s how to take responsibility for your own lead generation: http://is.gd/paja
• How to Generate Revenue Quickly with a Lead Generation Campaign: 5 Steps http://is.gd/p9Br
• B2B Lead Generation Using The Big Friendly Giant http://tinyurl.com/cj96w8
• Maximizing B2B Lead Generation http://bit.ly/12rt3O
• Marketing Automation Next For Salesforce.com? http://bit.ly/NKeg

Funnelholic: A-Rod, LeBron and b2b Lead Gen. How about them apples : http://ping.fm/0X6XT and Great thought leader interview: David Thompson-Genius.com. Support the cause: http://ping.fm/h9cGQ

Draab: Review of Act-On – slightly different approach to demand generation http://bit.ly/N4NY and Will demand generation stay separate from sales automation? http://bit.ly/vEFnL and Does On-Demand Business Intelligence Make Sense? Join my Webinar on April 2 http://bit.ly/KltBE and Are flow charts good for multi-step demand generation campaigns? List of vendors who use them: http://bit.ly/15FJUe

dtboyd: If B2B marketing emails could talk – http://tinyurl.com/c83z94

smersy_genius: Blog from @funnelholic – If You Can’t Take the Heat, Stay out of the Lead Gen Kitchen http://bit.ly/UgmIq

jonmiller2: Now available on-demand: Turn Inbound Traffic into Leads and Revenue webinar from #Marketo and #Demandbase http://tinyurl.com/cck86x

mosleyppr: SEO preso From @mvolpe of #Hubspot on SlideShare: Lead Generation for Small Business http://tinyurl.com/cxtmpu

joelmartin: interesting take on how to use twitter for lead generation: http://twitpwr.com/1eF/

passioninlife: New blog entry: 7 Advertising And Lead Generation Trends To Watch http://tinyurl.com/d3dm9a

ariwriterdotcom: Guest Post by Brent Arslaner: The Next Generation of Lead Generation: Brent Arslaner is the Vice President of Ma.. http://tr.im/hHIW

jeffwidman: Slideshare = massively underutilized lead generation: My slidedeck there has 4000+ views (142 downloads!!) http://bit.ly/W2517

btobmagazine: Register for BtoB’s Leading Edge on May 19. It’s the only virtual conference dedicated to lead gen for B2B marketers http://ow.ly/1pa1

neil_s I Dont Need Marketing Automation & Lead Nurturing – I Have A CRM – http://bit.ly/nOk5 and Lead Nurturing & Marketing Automation For Small Companies – Perceptions Can Change – http://bit.ly/JeSua

jblock: Doing a webcast with @cdoran on the importance of marketing automation platforms on April 7: http://snurl.com/e80pm

RikkertWalbeek: leest “Abandon Your Marketing Automation System!?” : http://tinyurl.com/cu4rvu

jojobickley: marketing automation, lead management | Don’t Automate Your Way Out of a Good Customer Experience http://ff.im/-1G6so

jill_rowley: @jasonmoodle http://bit.ly/1a1eGi- check out Terracotta’s success with Eloqua – MA makes sense for OS b/c of high volumes in inquiries

Geet_Dhillon Dennis Dayman at Deliverability.com says ‘Buy your own gTLD!’ – What is one and why do we need it? http://bit.ly/GTyV4

mattblumberg: OnlyOnce Blog: Book Short: A Marketing-Led Turnaround: Book Short: A Marketing-Led Turnaround Gene.. http://ow.ly/1mHQ

EarthTimesPR: B2B Marketers Gain Big Results from Marketing Automation Solution http://tinyurl.com/dj5nqx

Montclairadvrs: Marketo one year anniversary last week and their 160th customer, congrats! http://tinyurl.com/chdnab

Marketbright: Get your BBQ on with Marketbright’s BBQ Addicts webinar on the Bacon Explosion social media marketing campaign: http://tiny.cc/zgh3e

And stuff from Eloqua and Steve Woods:

• Lead scoring in B2B marketing / demand generation – think of outputs before thinking of how to score – http://is.gd/oUv0
• Eloqua Artisans – 11 great resources for connecting with your Eloqua peers – http://is.gd/oy9m
• When setting up lead scoring, don’t let the scores rise continually over time – a simple approach to managing time: http://is.gd/oesU
• 11 great resources for connecting with your Eloqua peers – http://is.gd/oy9m
• Eloqua CTO @stevewoods interviewed on CustomerThink about his new book “Digital Body Language” http://tinyurl.com/d2v73u
• Company press release: Eloqua Defies Market Conditions; Revenue Up 58% Year-Over-Year. http://tinyurl.com/c3ye4k
• 76ers: Multi-Channel Campaign To Win Back Season Ticket Holders http://ow.ly/1lj4 >Reconnect with your customers…find the emotional tie

Also, check out the Eloqua Artisian blog for articles posted but not listed. Oh, and there were lots of tweets about people joining the Eloqua Twitter Group on Twittergroups.

Hubspot:

• HubSpot TV – Go Public on Facebook http://tinyurl.com/cab32x
• Interruption Marketing Incites Anxiety; Inbound Marketing Builds Trust http://tinyurl.com/cupszl
• Why The Fuller Brush Man Shoots Videos for YouTube http://tinyurl.com/c773k5
• HubSpot Simplifies Social Media Distribution of Blog Articles http://tinyurl.com/ce2xyp
• Facebook Gives SEO Credit to Links in FBML Applications http://tinyurl.com/d6mdfh
• The Best Way to Build a Twitter Account? Step by Step. http://tinyurl.com/ctpmyt
• How Many Tickets to the SEO Lottery Do You Have? http://tinyurl.com/cu4k2a

Tagged as: Digital Body Language, Eloqua, Google Adwords, Hubspot, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Analytics, Marketing Automation, Marketingbright, Marketo